Using Information to Develop a Culture of Customer Centricity: Customer Centricity, Analytics, and Information Utilization (Paperback)

David Loshin; Abie Reifer
Elsevier Science
 9780124105430
0-12-410543-2

Using Information to Develop a Culture of Customer Centricity sets the stage for understanding the holistic marriage of information, socialization, and process change necessary for transitioning an organization.

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to customer centricity. The book begins with an overview list of 8-10 precepts associated with a business-focused view of the knowledge necessary for developing customer-oriented business processes that lead to excellent customer experiences resulting in increased revenues. Each chapter delves into each precept in more detail.