The Sushi Economy : Globalization and the Making of a Modern Delicacy
Sasha Issenberg
Penguin Publishing Group
9781592403639
1-59240-363-8
The highly acclaimed exploration of sushis surprising history, global business, and international allureOne generation ago, sushis narrow reach ensured that sports fishermen who caught tuna in most of parts of the world sold the meat for pennies as cat food. Today, the fatty cuts of tuna known as toro are among the planets most coveted luxury foods, worth hundreds of dollars a pound and capable of losing value more quickly than any other product on earth. So how did one of the worlds most popular foods go from being practically unknown in the United States to being served in towns all across America, and in such a short span of time?A riveting combination of culinary biography, behind-the- scenes restaurant detail, and a unique exploration of globalizations dynamics, the book traces sushis journey from Japanese street snack to global delicacy. After traversing the pages ofThe Sushi Economy, youll never see the food on your plateor the world around youquite the same way again.